About Us

Our Heart

Sabo was founded in 2011 by Brisbane-based besties Thessy and Yiota (plot twist: they also happen to be sisters-in-law). The girls started out with a simple fashion-blog-turned-online-store, through which they sold a mix of vintage pieces, local labels as well as their own original designs. Before they knew it, they were featured on the 2016 Forbes 30 under 30 Asia list and had amassed over two million followers on social media. Sabo is now a curated collection of clothing, shoes, swimwear, sleepwear, formal wear all designed in house and exclusively sold by Sabo.

Our Fam

The #sabofam welcomes everyone - from our customers, sales assistants and designers to our models, photographers and social media followers. This family is united by a love of dressing up, having fun, and above all, supporting one another. We inspire and celebrate our #sabofam members while sharing clothes, advice and inside jokes.

Because that's what families do

Our Collections & Designs

We create exclusive, premium collections that are designed in Australia, just for you. Our pieces are as beautiful and unique as the babes who purchase them.Our team works hard to bring you fresh new styles weekly. Our design, sampling and production process from start to finish takes around 6-8 months per item, which means we work super hard to bring you that
cute dress, bikini or formal gown you just purchased! It's made with lots of love from start to finish, just for you!



Our Sustainability Journey

We may not be perfect, but we are constantly improving our sustainability efforts for the good of our planet. We've started small, with a mix of recyclable/ biodegradable/ recycled packaging including our shipping satchels, garment bags, packing lists and order packaging. We now power our entire Sabo HQ via solar energy and have reduced our paper-use processes by 90%. To follow more on our Sustainability Journey, check out Our Sustainability and Ethical Production page.

Our Celeb Status

Bella Hadid, Kylie Jenner and Jennifer Lopez (just to name a few)
have all been spotted rocking Sabo designs, We've also been featured on CNN, Channel Nine, Channel Seven and
Channel Ten, as well as in Vogue, Grazia and cosmopolitan magazines. We can't wait for our next starring role - in your wardrobe.

Our Playground

You can shop with us online here and stay up to date with us on social media here and here. We also have two boutiques - one in Brisbane, Chermside and one at the Gold Coast, Pacfair. Pop in and say hi - we'll let you try on everything, movie montage-style.

Our Donations

We are regular donators and sponsors of lots of different charities and causes. We believe in giving back to our communities, no matter how big or small. You can find a list of some of the charities that we have donated to below, but our
proudest efforts have been our donations to the Australian Red Cross - We've donated over $130,000 worth of clothing and counting!

Aboriginal and Torres Strait Islander Healing Foundation

Yalari -Educating Indigenous Children

PA RESEARCH FOUNDATION

Great Duck Race

THE COFFEE CLUB

Charity Telethon Bail

NAACP Legal Defence Fund

PINK HOPE

Bright Pink Lipstick Day

BRISBANE BRONCOS

Champions of Charity

SHARE THE DIGNITY

GIVIT

QLD Fire Service

PROJECT GEN Z

Official George Floyd Memorial Fund

MANAGE ME EVENTS

Youth Off the Street- La Fiesta Mexicana

PROJECT SPF

WOMEN'S LEGAL SERVICE

THE INNER CIRCLE

The Fox

SISTERS ON THE RUNWAY

WIRES

NSW Wildfire Rescue + Education Service

Communities United Against Police Brutality Fund

Stuart HOLME

Charity Fashion Parade

DANCING CEOS

Charity Fashion Parade

AUSTRALIAN RED CROSS

Currently at $130,000 of clothing donated

RED NOSE

In honour of Hendrick

NSW RURAL FIRE SERVICE

COMMUNITY ENTERPRISE FOUNDATION

Bushfire DIsaster Appeal

The Healing Foundation

Stolen Generations Survivors

UNICEF

Children in Yemen

RSPCA Cupcake Day

Animal rescue, rehome and rehab

Red Frogs